Challenge: Cut through the corporate fog of workplace consultancy, which tends to be all suits and spreadsheets. The brand needed a name, an identity, and a tone of voice that actually stood out.

​

Idea: Foreword—a name that signals a bold introduction, not a dry analysis. While everyone else drowns in data, we focus on stories. The result? A brand that thinks novel, not textbook.

​

Craft: Bold, energetic, and impossible to ignore. Acid pastels inject a dose of dreamlike nostalgia, while playful icons and sharp copy keep things fresh.

​

Collaborators: Nadja von Zychlinsky.