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Redefine the 'O' Word
Launch event & Campaign
Challenge: Art direction and campaign strategy for Thirdway to redefine the concept of the office, which has become a "dirty word" and lost its original meaning.
Idea: Generate intrigue by creating hundreds of custom 'O's to be placed in unexpected locations. Use a stark black-and-white aesthetic to break away from the typical corporate feel of offices.
Craft: Combine guerilla marketing with bold branding. Project and print the 'O's across London, creating a buzz through surprise placements. Roll out event branding and merchandise to unify and energise employees.
Creative Team: Feyi Debo-Aina and Akemi Kawano.
Photography: Peter Ghobrial.
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