Challenge: Lead the creative direction for Thirdway’s 15th anniversary campaign, with a customer event as the focal point. The aim? To tell the brand’s 15-year story through bold art direction and design that truly reflects Thirdway’s spirit.

​

Idea: 15 words for 15 years—each word brought to life through graphic tiles. Bold typography, vibrant colours, and moving gradients, all centred around one key idea: joy.

​

Craft: A visual celebration. Vinyl dancefloors, motion projections, and type-based merch. Bright, geometric shapes and typography anchored in Thirdway’s core identity.

​

Creative Team: Emily Griffiths, Matt Burgess, Liam Spencer, and Becca Sanassy.